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Role-Based Pricing for WooCommerce

Many eCommerce stores consider personalized discounts and pricing to be an effective marketing strategy. This approach not only helps to attract new customers but also incites existing customers to make a purchase. In the WordPress ecosystem, user role-based pricing plugins are quite useful to handle such a scenario. It allows you to set your price as per user role, either on a product basis or globally, and holds immense value if you have a particular set of users who purchase products from your store in bulk.

Jan 11, 2024

In this article, we will discuss the WooCommerce role-based pricing plugin. We’ll also explore how it can revolutionize online shopping experiences for both customers and businesses.

Why Use Role-Based Pricing On Your WooCommerce Store?

Imagine you own an electronic online retail store. You want to attract more customers and keep them coming back for more by offering custom pricing. Regular buyers should get standard pricing, while wholesale purchasers who buy in bulk should get discounted rates. That's where role-based pricing comes in! Not only does it encourage larger purchases from wholesale customers, but it also maintains profitability and loyalty among regular buyers.


role-based pricing comes in! Not only does it encourage larger purchases from wholesale customers, but it also maintains profitability and loyalty among regular buyers.


But wait, there's more! By combining role-based pricing with Web3 authentication and token gating, you can offer a premium membership experience on your WordPress site. Assign different roles to your customers, and you can control the prices displayed for each group. You can offer discounts, exclusive deals, or premium pricing structures.


Now, you may ask, How do I even implement role-based pricing on my WooCommerce site?" You see, there are multiple plugins available on the market for WooCommerce, allowing customized pricing based on customer roles.


miniOrange is one of the leading providers of WooCommerce role-based pricing plugins. It allows you to define roles like wholesale buyers, VIP customers, or registered members and offer exclusive pricing, discounts, or incentives. Understanding the nuances of this strategy is key to unlocking its potential to enhance customer satisfaction and optimize sales within the WooCommerce platform.

Components of Role-Based Pricing Solution

  • WooCommerce store: WooCommerce is a widely used e-commerce plugin for WordPress. It allows you to manage your online store, products, and pricing with ease.


  • Role-Based Pricing for WooCommerce: With the help of this plugin, you can easily customize your product prices based on the roles of your customers. It gives you the flexibility to assign unique prices for each user role, providing a more personalized shopping experience for your customers.


  • Web3 Authentication & Token Gating Plugin: It is the backbone of your premium membership system, which allows users to be authenticated through Web3 and assigns a specific role to them once they meet the criteria for premium membership, which is holding an appropriate NFT. Token gating ensures that only authenticated users with the appropriate tokens or NFTs can access premium content.

Benefits of Role-Based Pricing Solutions

  • User Authentication: Users are verified through Web3 authentication and token-gating plugins. Once they meet the criteria for premium membership, such as holding an appropriate NFT, they are assigned a specific user role, for example, "Premium Member".


  • Personalized Shopping Experience: Businesses can create customized experiences for different customer segments through role-based pricing. This allows them to offer special discounts or early access to loyal subscribers or VIP customers, fostering loyalty and repeat purchases.


  • Role-Based Pricing: With the WooCommerce role-based pricing plugin, you can adjust your product prices based on user roles. You can choose to discount or markup prices by a fixed amount or percentage.


  • Increased Sales and Conversions: Businesses can increase sales by offering pricing incentives and exclusive deals to specific customer segments.


  • Customized Pricing: After setting up role-based pricing, only users with premium roles can view new prices. Other users will still see regular prices.


  • Flexibility and Control: Store owners have the freedom to set pricing strategies based on their business objectives. Role-based pricing offers a versatile toolset for clearing inventory, rewarding loyal customers, or attracting new buyers.

Popular Use Cases

1. Membership Discounts:

A subscription-based online bookstore employs role-based pricing for members. Registered members pay a monthly fee and receive 10% off on all book purchases. This exclusive pricing strategy encourages customers to become members, driving recurring revenue and fostering a community around the bookstore.


2. VIP Customer Pricing:

An online fashion retailer implements VIP customer pricing through role-based strategies. Customers who join the VIP program receive exclusive discounts and early access to new collections. For instance, VIP customers get a 15% discount on all purchases and access to limited-edition items, enhancing customer loyalty and increasing repeat purchases.


3. Wholesale Pricing:

A store specializing in organic beauty products utilizes role-based pricing to offer discounts to wholesale buyers. Customers identified as wholesale buyers can get a 20% discount on bulk orders of 50 items or more. This encourages larger purchases from businesses or resellers, fostering long-term relationships and boosting overall sales volume.


WooCommerce role-based pricing enables businesses to provide personalized experiences, increase customer engagement, and drive sales. Store owners can create a dynamic and competitive shopping environment that caters to the diverse needs of their customer base by leveraging plugins and tools that enable this functionality. To build long-term customer relationships, it is critical to strike a balance between offering personalized pricing and maintaining fairness and transparency.

"Start using the WooCommerce role-based pricing plugin today to increase your sales and customer loyalty." Contact us at



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