
## Exploring Shopify's Customer Accounts & Enhancing Security with miniOrange {#shopify-customer-accounts}

Shopify's recent update introduces advanced extensibility features for Shopify customer accounts, significantly enhancing both Direct-to-Consumer (DTC) and Business-to-Business (B2B) customer accounts. This update allows for more seamless and customizable customer interactions, boosting satisfaction and operational efficiency for both types of customers. Shopify has revealed that developers can now access customer accounts using customer account UI extensions, which are currently in developer preview. This is exciting news because it allows Shopify developers to create apps right within the customer accounts portal. But what exactly are these extensions, why should app developers consider using them, and what can they create with them?

## What are Customer Accounts? {#customer-accounts}

Shopify recently launched a feature for customer accounts that allows shoppers to sign in with either a [Shopify OTP login](https://plugins.miniorange.com/login-with-otp-into-shopify) (one-time password) or through their Shopify app. Merchants can embed links in emails that give customers access to the order index page, order status page, and profile page without requiring any sign in.

From there, customers can update their customer profile, and the changes will be reflected in the Shopify admin, something that was not available in legacy customer accounts (formerly known as classic customer accounts). This simplifies the Shopify create account process, making it more usable for merchants as well as customers.

## Difference Between Shopify’s Customer Accounts vs Legacy Customer Accounts {#shopify-legacy-vs-customer-accounts}

## Shopify’s Legacy Customer Accounts {#shopify-legacy-accounts}

- Requires customers to log in with an email and password.
- Accounts are created through invitations or direct signups.
- Offers limited customization and functionality, often leaving businesses with rigid customer interaction frameworks.
- Limited self-service options.

## Shopify's Customer Accounts {#shopify-customers-accounts}

- Features seamless login via one-time email code or Shop login.
- Automatically creates accounts upon first login, simplifying the process for users.
- Enhances self-service returns and order management, allowing customers to handle returns and track orders more efficiently.
- Customizable profile pages with additional data fields for a personalized experience, enabling businesses to gather and utilize more customer information.

## Enhancing Customer Experience of Shopify Customer Accounts {#enhancing-customer-experience}

Shopify has added some cool new features to the customer accounts solution that make shopping even better for customers! This update helps merchants optimize Single Sign-On (SSO) for customer login to stores, offering a smoother experience. Here's what more businesses can achieve:

- **Personalize Product Recommendations:** Brands can suggest products based on what a customer has bought before. With Shopify customer accounts (SSO enabled), businesses can seamlessly personalize these suggestions.
- **New Pages:** Brands can introduce new sections, such as wishlists or custom design spaces. These pages offer extra value and improve the overall shopping experience. Businesses transitioning from Classic B2B SSO for Shopify (legacy customer accounts) setups can leverage these new features to provide a better user journey.
- **Automated Customer Service:** The customer accounts solution supports automated customer service through various app integrations. This streamlines support and enables businesses to focus on growth. Using SSO for customer accounts (Shopify), companies can ensure a consistent and secure experience across multiple platforms for both new and existing users.

Another recent update introduced by Shopify is social sign-in support for Customer Accounts, which lets customers log in to your store using their Google or Facebook accounts. This makes the login process quicker and more familiar, especially for first-time shoppers, and helps reduce friction at checkout.

## New B2B Customer Accounts {#b2b-customer-accounts}

This update is particularly beneficial for B2B customer accounts! Here’s what’s new:

- **Detailed Profiles:** Businesses can now have profiles that include all the important information, like company details and location. This enhanced functionality supports seamless SSO for new customer login to store, making it easier to onboard and manage customer accounts on Shopify efficiently.
- **Location Permissions:** Different locations within a company can now manage their own orders and billing independently. Legacy B2B SSO for Shopify implementations, this feature simplifies access management by ensuring that each branch only views and handles relevant information. Integrating [Shopify Single Sign-On (SSO)](https://plugins.miniorange.com/shopify-single-sign-on) for customer accounts makes it easier for businesses to assign appropriate roles to regional teams.
- **Better Order Management:** There’s improved visibility into order status, which helps businesses track their orders and get them fulfilled more efficiently. Brands that leverage SSO for customer accounts on Shopify experience faster processing, as customers can login seamlessly without needing to remember multiple passwords.
  By shifting from Shopify customer accounts, businesses unlock modernized login experiences and secure their systems with SSO for new customers. This ensures that both B2B and retail customers can enjoy quick and safe access, streamlining the checkout and account management processes.

## Strengthening Your Store Security with miniOrange {#strengthening-store-security}

When it comes to customer accounts, security is super important! miniOrange offers a range of security features for Shopify that help keep your store and customer data safe. Here’s how we do it:

- **Single Sign-On (SSO)**: Our [Single Sign-On](https://plugins.miniorange.com/shopify-single-sign-on) feature simplifies the overall logging experience. Customers can access their store using just one set of credentials, which not only simplifies login but also boosts security. When comparing Shopify customer accounts vs legacy login systems, SSO emerges as a more secure and user-friendly option. With Shopify’s recent introduction of social login, customers can now sign in using Google or Facebook for quicker access. For businesses that need more flexibility, the SSO solution extends this by enabling full profile mapping, branded login buttons, Post-login Redirection, Single Logout (SLO), and even complete store protection through enforced login via your Identity Provider (IDP).
- **Restrict Content (LockOn)**: With miniOrange LockOn feature, you can control who sees specific pages or products based on customer tags. This feature is ideal for businesses needing to [manage access to exclusive content](https://plugins.miniorange.com/content-restriction-for-shopify) or products. Whether it’s for customer accounts on Shopify or Legacy B2B SSO for Shopify, you can ensure only the right audience accesses your store, boosting engagement and security.
- **OTP Login**: With our OTP login, customers can securely access your [Shopify store login using OTP](https://plugins.miniorange.com/login-with-otp-into-shopify) (one-time password) sent to their phone or email. You can enhance their shopping experience by letting them login with OTP, Google Authenticator, or through a phone call, making it easy and secure without the hassle of remembering passwords.
- **Inventory Sync**: The [Shopify Inventory Sync](https://plugins.miniorange.com/crm-and-inventory-sync-for-shopify) feature automatically links your products and inventory across multiple platforms like Etsy, WooCommerce, Magento, BigCommerce, and Amazon. It makes importing bulk products easy from CSV files, APIs, and Google Sheets. Implementing SSO for new customer login to store further enhances user experience.
- **User Provisioning**: miniOrange offers two-way sync for orders, products, and user information between Shopify Stores or your other website. Our [user provisioning solution](https://plugins.miniorange.com/shopify-scim-user-provisioning) makes it super easy to create, update, and delete user info from your Identity Provider (IDP) right to your Shopify store in real-time. Plus, you can update your inventory just once, and it’ll sync across all your connected Shopify stores!
- **Subscription Management**: [Shopify Subscription Management](https://plugins.miniorange.com/manage-subscription-in-shopify) feature allows your store to turn one-time buyers into subscribers and brand followers, boosting your average order value. It allows customers to continue receiving their product without reordering from the e-commerce store each time. Utilizing Legacy B2B SSO for Shopify simplifies the login process further for your business clients.
- **Multi-Factor Authentication (MFA)**: It adds an extra layer of security by requiring users to verify their identity in multiple ways before they can log in. miniOrange offers various MFA solutions like OTP (One-Time Password) sent via SMS, Email, Telegram, WhatsApp, and even through knowledge-based security questions (KBA). [Multi-factor Authentication (MFA)](https://plugins.miniorange.com/shopify-2-factor-authentication), along with Shopify SSO for new customers, makes an even more secure store, offering peace of mind.

## Shopify’s Legacy or Customer Accounts: Which One’s Right for You? {#choosing-the-right-account-type}

When it comes to picking between Shopify customer accounts vs Legacy customer accounts, it really depends on what your business needs.

- Legacy accounts are great if you’re using specific tools, like certain subscription services or translation apps, that might not work perfectly with the new system yet. If your business relies on these tools, Shopify SSO for new customer logins to stores might require careful configuration to avoid disruptions.
- Shopify customer accounts (formerly known as new customer accounts) offer more flexibility. They provide a simpler user experience and better features for business-to-business (B2B) interactions, making them a good fit if you’re looking to modernize how you connect with customers. With SSO for customer accounts on Shopify, customers can enjoy seamless logins, ensuring a smooth shopping experience from day one.

So, think about what matters most for your business, and choose the account that fits your needs best.

## Future Prospects {#future-prospects}

Shopify customer accounts are currently in the developer preview stage, but there’s a lot to look forward to! Shopify plans to bring a more unified account experience across different stores. This could make shopping more personalized and efficient, transforming the way businesses connect with their customers. SSO for new customer login to store could open opportunities to streamline authentication, making the login process smoother and more secure.

Merchants who implement customer accounts in Shopify SSO will benefit from improved onboarding, faster access, and better user experiences. The ability to offer Shopify SSO for new customers simplifies the login process, enabling businesses to create seamless customer journeys.

## Frequently Asked Questions (FAQs) {#faqs}

### What are Customer Accounts in Shopify?

[Shopify Customer Accounts](https://faq.miniorange.com/knowledgebase/what-are-shopify-customer-accounts/) allow password-free login via OTP, provide quick access to orders through email links, and speed up checkout with auto-filled customer details. Customers can directly manage their profiles, with updates reflected in Shopify admin.

### How to set up SSO for Customer Accounts in Shopify?

You can [enable Single Sign-On for Shopify customer accounts](https://faq.miniorange.com/knowledgebase/how-to-setup-sso-for-shopify-customer-accounts/) using the miniOrange SSO application, by configuring multiple identity providers for seamless login into your Shopify Plus and non-Plus stores.

### How to connect your own identity provider to Shopify customer accounts?

You can [connect multiple identity providers to Shopify customer accounts](https://faq.miniorange.com/knowledgebase/how-to-connect-identity-provider-to-shopify-customer-accounts/) like Microsoft Entra ID, Okta, Auth0, and more using the miniOrange Single Sign-On app. The application supports SSO protocols including SAML, OAuth, OIDC, and JWT for seamless customer login. Follow the step-by-step guide or contact our team for assistance.

### Is SSO compatible with Legacy Customer Accounts in Shopify?

Yes, single sign-on is compatible with [Shopify legacy customer accounts](https://faq.miniorange.com/knowledgebase/sso-compatibility-with-shopify-legacy-customer-accounts/) using the Shopify SSO app, allowing seamless login with identity providers like Microsoft Entra ID, Auth0, Okta, and more.

## Conclusion {#conclusion}

Shopify's customer accounts, along with miniOrange's security applications, are changing the game for how brands connect with and protect their customers. With Shopify introducing features like social login, and miniOrange extending these capabilities with advanced SSO options, merchants can balance ease of use with the security and flexibility their businesses need. By leveraging SSO for Shopify customer accounts, businesses can provide a more personalized, efficient, and secure shopping experience, whether they’re serving direct-to-consumer (DTC) or business-to-business (B2B) markets.

With these tools evolving, it's essential to stay informed and ready to adapt. Whether you’re working with a legacy B2B Shopify account or modern DTC setups, these features ensure smoother customer interactions and stronger security. Staying ahead with SSO for new customer login to store gives you an edge in the competitive world of ecommerce.


Discover Shopify customer accounts update and how miniOrange security solutions can enhance your store protection. Learn about advanced features for DTC and B2B customers, and how to boost efficiency and customer satisfaction.

Exploring Shopify Customer Accounts & Enhancing Security with miniOrange 


## Introduction {#intro}

Modern B2B customers expect flexibility when it comes to logging into your Shopify store. Whether it's traditional email-password, social logins, or Shopify’s default email OTP-based login system for Customer Accounts, businesses need to offer **login experiences** that align with user preferences.

This blog explores the limitations of **Shopify B2B login** and how to implement advanced Shopify customer login methods using miniOrange’s secure and customizable Single Sign-On (SSO) solution.

## Adapting to the Shopify Customer Accounts Login Flow {#adapt}

With Shopify continuing to invest efforts in Customer Accounts, B2B merchants are increasingly relying on the platform’s capabilities to serve both new and existing customers. Shopify’s default B2B login flow currently involves **email OTP verification**, removing the traditional email-password login system many users are familiar with.

### Why Are Shopify B2B Merchants Looking for Alternative Login Solutions?

While this streamlined login works well for newer users, many B2B merchants are seeking **alternative login options** because the default email OTP approach introduces several challenges.

- Enterprise customers often need the ability to **log into Shopify B2B store** using password, especially if they are used to traditional email-password login from older platforms.
- Shared accounts within organizations can **complicate OTP-only flows**, as multiple users may need access to the same account, and may need to constantly request verification codes.
- Additionally, the current setup provides only one login option, **limiting flexibility** for merchants who want to maintain consistent branding, customize login experiences, or offer multiple authentication paths.

Here’s what most B2B merchants are now looking for:

- The ability to enable password login for Shopify B2B customer groups that are familiar with it
- The option to enable phone OTP for Shopify Customer Accounts login, offering an alternative to email-only verification
- A way to enable social login for Shopify customer accounts, providing convenience to a diverse set of users
- SSO login for employees using their existing IDP credentials, ensuring secure and scalable access for B2B customers
- Flexible login method selection for Shopify store customers, letting them pick the method that suits them best

This evolution reflects a broader shift in expectations. Just like product personalization, authentication needs to be personalized too.

## Enabling Custom Authentication for B2B Customers on Shopify {#enable-custom}

miniOrange addresses the limitations of **Shopify’s default login** model with a flexible, future-ready solution - [Shopify Single Sign-On (SSO)](https://apps.shopify.com/single-sign-onsso). It empowers merchants to provide custom authentication for B2B customers on Shopify, ensuring each user logs in through a method that’s secure, seamless, and tailored to their needs.

### How Does miniOrange Support Multiple Login Methods for Shopify B2B Customers?

Merchants can **configure multiple login combinations** using the Shopify Single Sign-On solution. Here are a few examples of what’s possible:

- Support for multiple social login providers combined with Shopify’s default email OTP
- Traditional email-password login paired with SSO using an external Identity Provider (IDP)
- Phone OTP login enabled alongside standard email OTP login
- Passwordless email OTP login offered together with username-password login

To give you a clearer picture, here’s a **side-by-side comparison** of Shopify’s default B2B login flow vs. miniOrange SSO:

| Feature/Limitation                  | Shopify B2B Login                                                                                                           | miniOrange SSO                                                                                                                                                                                                                               |
| :---------------------------------- | :-------------------------------------------------------------------------------------------------------------------------- | :------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Login Method**                    | Email-based OTP                                                                                                             | SSO using existing credentials from identity provider or social platforms                                                                                                                                                                    |
| **Shared Email Access**             | Every login requires OTP verification for the same email                                                                    | Supports shared email accounts without repeated OTP logins                                                                                                                                                                                   |
| **Login Redundancy**                | Repetitive login across multiple platforms; no auto-login                                                                   | Supports auto-login using corporate credentials; integrates with internal IAM systems                                                                                                                                                        |
| **Access Control / Authorization**  | Cannot restrict access by tags, domains, or custom user attributes                                                          | Supports restricting access based on roles, customer tags, domains, or other user attributes, more precise control over store access                                                                                                         |
| **Two-Factor Authentication (2FA)** | Relies only on email OTP                                                                                                    | Supports 2FA and advanced authentication flows (phone OTP, social login, SSO, etc.)                                                                                                                                                          |
| **Post-Login Redirect**             | Fixed default page; cannot customize destination                                                                            | Redirect users to specific pages after login (product page, orders, collections)                                                                                                                                                             |
| **Large Teams Scalability**         | Limited due to OTP coordination                                                                                             | Handles multiple users, shared accounts, and teams                                                                                                                                                                                           |
| **Use Case Fit**                    | Suitable for small teams or simple B2B setups                                                                               | Suitable for large teams & enterprises, high-security industries, and complex workflows                                                                                                                                                      |
| **SSO Support**                     | Limited to Plus stores, basic email mapping                                                                                 | Support for Plus/nonPlus along with advanced features \- complete store protection with SSO, single logout functionality, post-login redirection, advanced profile mapping                                                                   |
| **Social Login Support**            | Offers social login for Shopify Customer Accounts with basic email mapping functionality and limited customization options. | Supports social login to Shopify stores using multiple platforms including complete profile mapping, customizable login page, redirection to specific pages after login, efficient session management, and store protection via enforced SSO |

If you’d like more context on Shopify’s email OTP limitations, we’ve covered it in detail [here](https://www.miniorange.com/blog/disable-email-otp-login-for-shopify-b2b/).

Whether you're looking to combine **multiple authentication** options on a single login page, simplify migration of existing users to Shopify, or replace the _OTP-based flow_ with something more scalable, Single Sign-On (SSO) ensures seamless login for B2B customers while maintaining compatibility with Shopify’s infrastructure.

In short, if your Shopify B2B store requires _custom login methods_ for different customer types, miniOrange’s **Shopify SSO** is the solution to make it happen—securely, efficiently, and at scale.

## Key Benefits of Multiple Login Options for Shopify B2B {#benefits}

Offering a flexible login experience is more than a convenience; it’s a _strategic necessity_ for B2B brands operating in diverse markets and customer segments. By implementing solutions like single sign-on and social login, merchants can **tailor login flows** to match how their customers prefer to authenticate, giving businesses the freedom to move beyond Shopify’s default setup.

### What Are the Advantages of Supporting Multiple Login Methods for Shopify B2B Customers?

- **Improve login flow** for B2B clients, especially for those accustomed to email-password or social login
- **Preserve customer loyalty** by providing familiar login experiences
- Seamlessly **support multiple authentication methods** for Shopify, from OTP to password and social logins

By supporting advanced Shopify customer login methods through the single sign-on solution, miniOrange helps merchants create smoother, more scalable login experiences, paving the way for stronger B2B relationships and customer satisfaction.

## Frequently Asked Questions (FAQs) {#faqs}

### Can I enable social login on Shopify Customer Accounts for B2B users?

Yes, you can enable social login for Shopify customer accounts using Shopify SSO, allowing your B2B users to authenticate using multiple platforms like Google, Facebook, Apple, and more. This solution will help you provide a faster and more intuitive login experience tailored to your B2B buyers.

### How to assign different login methods to different customer types in Shopify?

miniOrange makes flexible login method selection for Shopify store possible. Whether you need custom authentication for B2B customers on Shopify or want to support email-password logins for certain groups, you can assign the right method based on the user type from a centralized system.

### Is it possible to use SSO instead of Shopify’s default login flow for B2B users?

Yes. miniOrange helps you replace Shopify B2B login with social login or SSO, allowing businesses to offer secure, scalable login experiences. This is especially useful if you're looking to overcome the limitation of Shopify B2B login and eliminate friction in the login process for B2B buyers.

### How can I customize the B2B login experience in Shopify?

You can customize the Shopify B2B login experience using the Shopify SSO solution by miniOrange. The app supports multiple authentication methods for Shopify, including login using credentials from social platforms or existing identity providers, helping to avoid common pitfalls with Shopify B2B login flows. You can also offer a combination of login options like email OTP with SSO through multiple IDPs (Okta, Keycloak, Azure AD) for a more seamless B2B experience.

### How do I allow B2B clients to log in with SSO credentials from another store?

You can create a connected ecosystem where your users log into Shopify B2B store using a password or SSO credentials from an existing identity provider (IDP) or Shopify store. This solution ensures Shopify B2B customer login flexibility and makes it easy to unify access across platforms.

### Is it possible to configure SSO for legacy accounts on Shopify Plus/non-Plus stores?

Yes. Shopify SSO can be configured for both Shopify Plus and non-Plus stores, with support for legacy accounts. Whether you’re managing a Shopify Plus B2B store or handling customer authentication on a non-Plus plan, the solution ensures flexible login method selection for Shopify store users. This allows you to unify and simplify login across different store types without being limited by your plan.

## Conclusion {#conclusion}

Rigid login policies no longer cut it in a world where personalization is the norm. Whether you want to support multiple authentication methods for Shopify, bring in social login options, or allow email-password login for more traditional-inclined clients, miniOrange gives you the solution to do it—without disrupting your current Shopify setup.

Ready to explore multiple login options for Shopify B2B? [Get in touch](https://www.miniorange.com/contact) with us today!


Struggling with login restrictions on Shopify B2B stores? Learn how to enable custom authentication for Shopify B2B customers and support multiple login methods (Email-Password, Phone-OTP Login, Social Login, Single Sign-On, etc.) for Shopify Customer Accounts with miniOrange solutions.

Shopify B2B

Exploring Shopify Customer Accounts & Enhancing Security with miniOrange

Flexible Login Options for Shopify B2B - SSO, Social Login & More