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Global Brands

Sony World Boosts Logins by 65% with CIAM & SSO

Sony World streamlined authentication across Shopify, WordPress, and Rewards apps with miniOrange CIAM & SSO, delivering 65% faster logins, localized UX, and seamless user migration—powering growth across the Middle East & Africa.

100%

Successful User Migration

50%

Faster Deployment

35%

Lesser Admin Cost

Challenge

When Sony World Middle East and Africa sought an SSO solution that would work with their proprietary IdP, complete with multiple language support. Also, they needed a solution to have a single login for their WordPress site and a couple of Shopify stores; they were facing protocol support issues. They needed their users to be verified using the OAuth authentication protocol. Here are some of the prominent challenges they were faced with:

  • Customer Logs in Separately to Each App: The different authentication systems across Shopify, WordPress and the Rewards App result in an inconsistent user experience.
  • No Protocols, No Integration: The standard protocols supported by Sony World HQ IDP remained insufficient to integrate SSO for a large range of applications, as it lacked major protocol support and it did not support any protocol other than OAuth.
  • Painful User Migration: The process of user migration to Sony World's centralized HQ SSO requires complex operations for transferring local account users.
  • No Regional Language Support: The system needs to accommodate various regions, including UAE, Bahrain, Qatar, and South Africa, because each area has distinct local needs and language requirements, as they are different culturally and linguistically.
  • Unable to Track Request Origins: The system faces challenges in tracking SSO request origins and providing secure post-authentication redirection paths.


Our Solution and its Deployment

The implementation of this configuration allowed miniOrange to deploy a complete and fully customized SSO brokerage solution. miniOrange took the challenge and delivered a customized solution complete with an HQ SSO brokerage and SSO connector. The Sony World SSO integration solution with the original classification structure includes:

Comprehensive Identity Federation Service

The miniOrange service functions as an intelligent intermediary broker that converts Sony World IDP into the OAuth 2.0 and other protocol standards required by regional platforms to enable SSO. The solution uses static parameters to track platform origins in authentication requests and performs secure post-authentication routing to whitelisted URLs while preserving session states and includes robust error handling for authentication failures. The system tracks SSO traffic patterns between platforms to produce important usage analytics data.


User Migration and Account Management Framework

The solution facilitates a step-by-step account migration to Sony World HQ SSO by synchronizing essential user data automatically between systems. The pre-authentication verification system checks user existence in Shopify before continuing with the authentication process, and the solution includes advanced conflict resolution for cases with multiple platform credentials. miniorange creates a system of identity mapping that establishes a complete relationship between local identities and ones stored in Sony World IDP.


Localized User Experience

Each country receives customized authentication page screens, which maintain Sony World's corporate identity throughout the process. The interfaces display content in Arabic, English and Afrikaans while using unified visual elements to maintain brand consistency across all authentication flows. The authentication workflows function smoothly across desktop and mobile devices through responsive design while fulfilling regional accessibility standards for users from any location or platform.

The integrated solution allows Sony World to overcome their technical limitations through a streamlined framework that supports user migration and delivers culturally relevant experiences across their diverse regional ecosystem.


Result

The effect of miniOrange implementation on Sony World’s infrastructure was imperative. They were able to overcome all the challenges faced and achieved remarkable results alongside saved time, processes and resources, increasing productivity many times. Here are the results achieved:

  • Security and Compliance Improvements: The centralized authentication system reduces multiple entry points, which results in decreased vulnerabilities that satisfy all security requirements of Sony World HQ.
  • User Experience Enhancement: The unified login system increases authentication speed by 65% while providing customers with a smooth experience throughout all Sony World websites and stores.
  • Operational Efficiency: The implementation of SSO reduces authentication problems and support tickets about passwords and enables the company to decrease user management expenses through administrative function consolidation.
  • Business Growth: The business growth strategy benefits from a reusable SSO solution which enables faster regional deployments by 50% and leads to increased rewards program participation that strengthens user loyalty and engagement.

About Sony World UAE

Sony World UAE is the authorized Sony reseller in the UAE for consumer electronics for photography. Sony World serves a diverse customer base spanning individuals, businesses, and institutions worldwide. Their unified security ecosystem strengthens their security and compliance with the help of centralized authentication. They ensure perfect user convenience with the help of customized and integrated security features.


Industry
Global Brands
Employees
200K+
Location
Middle East and Africa
Products Used
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