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Customer Identity

Customer Identity solution helps organizations securely capture and manage customer identities and data, as well as control customer access to applications and services.

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What is Customer Identity & Access Management (CIAM) ?

CIAM (aka customer identity) solution allows organizations to securely capture and manage customer identity and profile data, as well as control customer access to applications and services. CIAM usually provides a combination of features including customer registration, self-service account management, consent, and preference management, Single Sign-On (SSO), Multi-Factor Authentication (MFA), access management, Directory Services, and data access governance. miniOrange Customer Identity and Access Management (CIAM) solution ensure a secure, seamless customer experience at extreme scale & performance whether it is a web (or) mobile that customers use to engage with a brand.

Companies that use a Customer Identity solution can quickly onboard potential customers by simplifying registration and login. In addition to acquiring customers faster, this solution assists organizations deliver frictionless user experiences and protect customer data throughout the customer lifecycle. These CIAM solution can be delivered via software that can be deployed on-premises, in private clouds, or via identity-as-a-service (IDaaS) platforms. Some platforms are designed for development teams who seek to integrate CIAM services into their applications and offer their features, including admin capabilities, via APIs. The objective is to create a seamless and secure access experience for digital applications, regardless of the distribution mechanism.

Secure Digital Experience for your Customers

Effortless Secure Login

Embed secure single sign-on experience and control access with an advanced policy allocation system.

Easy Integration

Delight customers with secure, easy to use scalable plugins and APIs which improves overall customer experience.

Seamless Customer Experience

CIAM provides brands with a holistic view of customers found in customer profiles, while providing customers with a better experience.

Migrate to a Digital Environment

Retire legacy identity and integrate our secure and scalable app development.

Secure On-premise and Cloud services

Choose the cloud or On-Premise service provider and deployment option that fits your long-term growth strategy.

Maximize Conversion Rate

Provide an easy to use environment which would boost productivity for the customer workforce.

How Does CIAM Protect Customer Data?

CIAM protects and secures customer data at every stage of the user journey. Using customer identity strengthens security and minimizes the likelihood of fraud and data breaches.
Good CIAM vendors know that customer identity management is important for security. Hackers can get access to lots of passwords, which puts consumers at risk, especially if they reuse passwords. With CIAM, you can give consumers the option to use a second authentication factor or sign in with their social identity, which provides stronger protection against account takeover.

In the past, companies only used username and password to sign in to customers. Now that MFA is more common, applications usually require two or more factors before letting users access. To make sure that adding Multi-factor Authentication doesn't make users not want to create accounts or make their experience slower, CIAM must be implemented in a way that is easy to use.
Adaptive authentication determines whether MFA is required during login based on risk scoring. At the time of login, the risk score determines whether the end user will be granted access or whether the second level of authentication will be required. Criteria such as time, location, and frequency determine the risk score.

Build a stack for your customer Identity use cases


Social Login

Account Management

Adaptive MFA

Identity Brokering

Directory Authentication


Authenticate users across all of your applications with secure unified Login credentials.

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SSO into multiple apps

Social Login

Login users across different applications using your existing login credentials from any of your social network providers.

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Social Login feature for your Customers

Directory Authentication

One Directory to manage all identities, groups, and devices on-premises or in the cloud.

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Cloud Based Directory Authentication

Account Management

Streamline creation of app accounts, their access requests and termination like a pro with an easy-to -implement Provisioning solution.

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Provisioning for easy customer management

Adaptive MFA

Validate Customer Identities and their access with strong pre-defined risk factors.

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Adaptive Customer Identity

Identity Broker

Gateway service which connects various apps with multiple external IdPs supporting different protocols.

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Identity Brokering - CIAM Solution

How does Personalization Improve the Customer Experience?

Customer Identity Management (CIAM) Solution can help companies build customer trust, while minimizing operating costs and maximizing revenue and retention. By building trust and loyalty with customers, CIAM can help you acquire more customers, build more customer interactions, and influence cross-sells.
Customer Identity Management System gathers data about customers as they move through the customer journey. This data is used to build a profile of customer preferences, which can then be used to customize product offerings and communications. New information, such as a change of address, is automatically shared with apps that use the customer profile.

What our Clients Say about Us

CMS Government


Single Sign-On for Medical Services.

CMS administrate the Medicare programs also works with the state governments in the USA to administrate to Medicaid and the Children’s Health Insurence Program.

Industry Health
Employees 20000+

Al Nahdi

Al Nahdi

Single Sign-On (SSO) for Al Nahdi

Nahdi wanted to enable SSO into Siebel CRM for their Customers. But as Siebel CRM does not support any protocol for Single Sign-On (SSO), miniOrange simply transfered all the data from one CRM to another.

Industry Pharmasy
Employees 300+

Clarity Benefits Solution

Clarity Benefits Solutions

SSO and MFA for Clarity Benefits Solutions.

Clarity Benefit Solutions used six custom applications and one WordPress site to serve nearly 10,000+ Customers. They decided to use a Single Sign-On (SSO) solution to simplify Customer access to their end resources.

Industry Health
Employees 10000+



Explore All the miniOrange Products and its documentation.

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5000+ pre-built integrations to enable seamless SSO, MFA, & Provisioning.

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Learn how easy it is to implement our products with your applications.

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